So, finally Google Launch it’s latest and most awaited algorithm for year 2014. And this update is named as “Pigeon” update, majorly the Google pigeon update will going to affect local search. Update is mainly pushed down websites not followed SE’s guidelines for ranking factors. Both organic local listings, within Google map search, and Google web search got some effect on site. There will be a significant ranking change will happen through this update on the sites used a traditional SEO techniques for there websites.

1. This update largely benefited to local listing as of YELP,Urban Spoon-a ranking boost is seen for the local listing for the sites and other major local listings. This makes you to build a crucial business presence in online business directories.

2. List you business in each major directories, to get advantage to this update else, you need to check the current status of the website you are already listed in.

3. Local Carousel are gaining good advantage after this update.
4. This update is more relevant to traditional ranking factors, as local ranking for the website will depend more on website authority. Now, local ranking ( sites listed under local business directory)will be more displayed, including all SEO factors as number of quality back links.

Google, till now not given very much detailed metrics about this update.But,this update looks satisfactory to the webmasters.