Black hat SEO are the techniques which are used to get rank in search engine, breaking  all the norms set by search engines. Black hat SEO always focuses on search engines, not human audience. Black hat techniques are used by the webmasters who want to have quick results on search engines. One of the negative impacts of using these techniques is not having long term investment and may send your site in spam. All unethical techniques which don’t obey search engine guidelines, algorithms, updates all comes under black hat SEO.  In case, “Cloaking” is one of the black-hat method used by most of the webmasters. Cloaking method is accepted by search engines, although it doesn’t improve user search, but provide them with any kind of results.

White hat SEO techniques, target human audience opposed to a search engines. On the contrary,white hat SEO includes or used, Keywords, keywords analysis, doing research, rewriting Meta tags, in order to be more relevant, to gain quality back links writing content for human readers. White hat SEO must use keywords in proper format in title, anchor text in links where posting.

Why to use white hat SEO instead of Black hat SEO

Although it is tricky to bring  a website on first page and because of this, few people follow these black hat SEO techniques, but on the large side, it depends upon how competitive keywords you are targeting. Biggest advantages for white hat SEO is you will never get penalized and will stay on position for a long time. White hat SEO techniques are ethical which follows search engine norms and guidelines. It will work according to search engine guidelines. Spamming the web logs and forums will not work for a longer time period, and will effect negatively for your site.