Pledgeball
Powering Fan-Led Climate Action Through a Scalable Digital Platform
Pledgeball + Systango: Rebuilding a legacy platform into a high-performance, data-driven ecosystem that enables fans to take collective climate action through seamless pledging, real-time tracking, and multi-sport engagement.
Outcome Snapshot
3-4x faster
website performance with zero downtime
Real-time
CO₂e savings and leaderboard integration
Multi-sport
multilingual readiness for global reach
100%
content control for non-technical users
Client
A sustainability-driven sports initiative aimed to inspire fans worldwide to take measurable climate action. The organisation’s legacy platform, manually maintained and prone to performance issues, struggled to handle campaign traffic and limited expansion into other sports and regions. They sought a scalable digital solution to empower fan engagement, streamline management, and strengthen their global sustainability mission.
Challenge
The legacy system posed several limitations that hindered growth and user participation. The team needed to:
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Rebuild an outdated, crash-prone website into a reliable digital platform.
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Integrate real-time sports data for dynamic pledging and tracking.
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Support high concurrent traffic during major campaigns.
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Enable multi-sport and multilingual capabilities.
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Reduce manual updates by empowering non-technical admins.
Objectives
Performance: Build a scalable, high-performance WordPress platform.
Integration: Connect with sports data APIs for live CO₂e tracking and leaderboards.
Autonomy: Provide no-code content management for campaign flexibility.
Scalability: Ensure stability during peak campaign periods.
Engagement: Deliver an intuitive, accessible pledging experience across devices.
What We Built
We re-engineered the platform from the ground up for speed, scalability, and sustainability. Our team:
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Migrated the entire system to AWS cloud infrastructure for elastic scalability and uptime.
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Developed a dynamic pledging engine with live CO₂e aggregation and leaderboard logic.
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Created a custom WordPress CMS with Advanced Custom Fields for complete admin autonomy.
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Implemented caching, query optimisation, and efficient database structures for sub-second load times.
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Designed a responsive, multilingual interface optimised for web and mobile users.
Impact
3-4x faster
performance and 0% downtime under 2,000+ concurrent users.
Enabled
multi-sport, multilingual participation across football, rugby, and tennis.
Delivered
real-time CO₂e tracking, driving higher fan engagement and repeat pledges.
Reduced
campaign setup time by giving 100% control to non-technical users.
Build Facts
Platform
Web Application
Cloud Infrastructure
Focus
CMS Development
Data Integration
Legacy Modernisation
Let’s talk, no strings attached.
