Powering Fan-Led Climate Action Through a Scalable Digital Platform
A crash-prone, manually maintained website rebuilt into a high-performance digital ecosystem - turning fan pledges into real-time climate impact tracking across multiple sports.
Outcome Snapshot
3-4x
faster website performance than the legacy platform
2,000+
concurrent users handled without a single outage
3
sports supported at launch
100%
campaign control handed to non-technical admins
Client
A non-profit, fan-led climate initiative using sport as a platform for measurable environmental action, aggregating fan pledges into real-time carbon savings.
Challenge
- A crash-prone legacy site: manually maintained infrastructure couldn't handle traffic spikes during major sporting campaigns.
- No real-time data: the platform lacked live sports data integration, limiting how campaigns could engage fans.
- Developer-dependent operations: even basic content and campaign updates required technical involvement, slowing everything down.
- Limited scalability: the architecture couldn't support expansion into new sports or multiple languages.
Objectives
- Rebuild the platform on scalable, high-performance infrastructure
- Deliver a pledging engine that converts fan pledges into real-time CO₂e savings
- Enable non-technical staff to manage campaigns, content, and competitions without developer support
- Support multi-sport expansion beyond the initial launch sport
- Ensure zero downtime during high-traffic campaign moments
What We Built
- A scalable digital ecosystem: rebuilt on cloud infrastructure with a no-code CMS for campaign and content management.
- A real-time pledging engine: ingesting live sports data and converting fan pledges into CO₂e savings and leaderboard rankings.
- Fan leaderboards: an intuitive, responsive interface that keeps fans engaged across devices.
- A no-code admin experience: empowering non-technical staff to configure campaigns, content, and competitions end-to-end.
- Sports data integration: live fixtures, results, and stats feeding directly into the pledging and CO₂e logic.
- A multi-sport foundation: built to expand beyond the launch sport without re-architecting the platform.
- AI-assisted engineering practices: used across documentation, requirements/ticket writing, and testing support, saving an estimated 6-8 hours of manual effort.
- Governed data and platform security: pledge data scoped to name, email, and pledge details only, with Wordfence protection and restricted WordPress access.
Impact
Delivered
3-4x faster performance than the legacy platform.
Sustained
zero outages at 2,000+ concurrent users under live traffic.
Accelerated
documentation and testing with AI, saving 6-8 hours.
Secured
pledge data with scoped access and restricted admin permissions.
Build Facts
Platform
Web Platform (WordPress)
Cloud Infrastructure (AWS)
Focus
Real-Time Fan Engagement
No-Code Campaign Management
Multi-Sport Scalability
Sports Data Integration
Let’s talk, no strings attached.
