Connected Packs

Connected Experience Consultancy, a leading provider of digitization services, embarked on a project called "Connected Packs" (CXP) to empower clients in gaining real-time insights into consumer behaviour and enhancing their engagement with users. CXP aimed to create a centralized management and reporting dashboard for clients to monitor campaigns, scan rates, engagement statistics, and more. By harnessing data generated by billions of physical assets within the supply chain, CXP sought to revolutionize how consumer engagement is understood and managed.

Milestones.

MVP Development

Legacy Modernization

Customised QR Codes

Centralised Campaign Management

Objective Of Connected Packs.

Connected Packs had a clear objective to shift from traditional research-based insights to real-time, data-driven consumer behaviour analysis.

Real-time Consumer Insights: Develop a dashboard to shift from traditional research-based insights to real-time, data-driven consumer behaviour analysis.
Connected Experience Dashboard: Create a central hub for clients to monitor and improve consumer engagement.
Campaign Data Centralization: Consolidate campaign details, scan rates, dates, times, and landing page engagement statistics from multiple campaigns.
Streamlined Reporting: Enable teams to make data-driven decisions by providing a centralized platform for streamlined reporting.

Our Solution.

Our collaborative approach with Connected Experience Consultancy resulted in the creation of a feature-rich, user-friendly application. We designed the user interface and developed various functionalities, transforming the vision of the Connected Experience Dashboard into reality. Our solution encompassed:

Real-time Consumer Insights: Develop a dashboard to shift from traditional research-based insights to real-time, data-driven consumer behaviour analysis.
Connected Experience Dashboard: Create a central hub for clients to monitor and improve consumer engagement.
Campaign Data Centralization: Consolidate campaign details, scan rates, dates, times, and landing page engagement statistics from multiple campaigns.
Streamlined Reporting: Enable teams to make data-driven decisions by providing a centralized platform for streamlined reporting.