Procilivity

Proclivity Systems offers innovative programmatic advertising solutions for the healthcare industry, enabling advertisers to target verified healthcare professionals and maximize ROI through advanced technology.

Milestones.

130 Brands Onboarded

550+ Digital Supplier Properties

Objective Of Procilivity.

The clients requested a successful development of Proclivity’s Non-Endemic Platform, a B2B Ad-Exchange designed to help healthcare providers reach their target audience on websites that are not typically associated with healthcare. Our team collaborated with Proclivity to help in building a cutting-edge platform that allows healthcare providers to display their advertisements on sports websites and other unrelated platforms.
The aim was to develop a B2B Ad-Exchange platform that enables publishers and advertisers to buy and sell digital media in real-time, providing access to the largest programmatic healthcare advertising exchange and reaching verified healthcare professionals (HCPs) their associated patients (DTC) in a fully HIPAA-compliant manner.

Procilivity

Our Solution.

With our expertise in developing advanced technological solutions, we created a scalable platform that is customizable to meet the specific needs of individual healthcare providers. Proclivity was designed to be a Non-Endemic Platform to help healthcare providers expand their reach and increase their visibility among HCPs, ultimately driving better engagement and ROI.
Through our partnership with Proclivity, we have successfully developed a platform that was capable of transforming the way healthcare providers approach their marketing and advertising strategies. Our collaboration with Proclivity, helped the healthcare providers with a new avenue for reaching their target audience, leading to increased business success and growth.
In a short span of time, we were able to deliver multiple functionalities for the platform, including sections for:

  • Campaign Management
  • Audience Management
  • Brand Safety
  • Ad Groups
  • Creatives
  • Advertisers and
  • User Management (Admin) modules.

Procilivity

Techstack.

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