From Fragmented Systems to Full Operational Control
A unified commerce platform combining real-time inventory synchronisation, automated order fulfilment, and cross-channel operational visibility for a fast-scaling smart-home brand.
Outcome Snapshot
20%
Reduction in operational costs
15%
Faster order fulfilment cycle time
10%
Improvement in inventory accuracy
Real-time
Cross-channel visibility with zero manual reporting
Client
A US-based smart-home brand with a loyal, community-driven customer base built around feature-rich lighting and automation products. Selling across direct-to-consumer, marketplace, and wholesale channels simultaneously, the brand had scaled its order volumes significantly - but its operational infrastructure had not kept pace. Disconnected systems across inventory, order fulfilment, finance, and customer support created constant manual handoffs, stock discrepancies, and zero real-time visibility. As order volumes climbed, the fragmentation compounded - turning operations into the brand's biggest growth constraint.
Challenge
The legacy operation posed several limitations that blocked growth and efficiency. The team needed to:
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Eliminate stock discrepancies and over-selling across DTC, marketplace, and wholesale channels simultaneously.
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Replace manual coordination between 3-4 internal teams on every order with rule-based automation.
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Give finance teams live order-linked data instead of end-of-week exports that lagged fulfilment by days.
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Provide customer support with a single real-time view of every order and fulfilment status.
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Build operational infrastructure that could scale with order volume without adding headcount.
Objectives
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Unification: Consolidate inventory, order management, finance, and support into a single connected platform.
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Automation: Replace manual team coordination with rule-based order-to-fulfilment workflows.
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Visibility: Deliver real-time cross-channel operational data to every stakeholder simultaneously.
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Accuracy: Eliminate over-selling and manual reconciliation through automated inventory synchronisation.
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Scalability: Build infrastructure capable of handling continued order volume growth without operational friction.
What We Built
We redesigned the brand's operational infrastructure from fragmented point solutions into a unified commerce platform. Our team:
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Built a real-time inventory sync engine connecting all sales channels - stock levels, purchase orders, and fulfilment reservations update automatically across every channel.
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Automated the complete order lifecycle from capture to dispatch - replacing multi-team coordination with rule-based workflows.
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Created a unified operations layer giving support and finance teams a single real-time view of every order and fulfilment status.
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Replaced end-of-week finance exports with live order-linked data, closing the lag between fulfilment and reconciliation.
Impact
Achieved
20% reduction in operational costs through automation and elimination of manual processes.
Delivered
15% faster order fulfilment by replacing multi-team coordination with automated workflows.
Improved
inventory accuracy by 10%, eliminating over-selling and manual reconciliation across all ch
Enabled
Enabled real-time cross-channel visibility -- no manual reports, no end-of-week lag, no data gaps.
Build Facts
Platform
Custom Unified Commerce Platform
Focus
Operational Unification
Inventory Synchronisation
Order Automation
Commerce Infrastructure
Let’s talk, no strings attached.
